By Toshie Takahashi
This publication theorizes the position of media and ICT in today’s media-rich international atmosphere and introduces a brand new argument of viewers complexity in an obtainable and full of life fashion. in keeping with an ethnography of jap engagement with media and ICT within the Tokyo Metropolitan sector, Takahashi bargains a non-Western case research of a few of the world’s such a lot complex ICT clients. Integrating non-Western and Western traditions within the social sciences, the e-book provides a effective new framework for figuring out the complicated, various, and dynamic nature of media audiences within the context of globalization and social switch caused by new media and knowledge technologies. an important contribution to the ‘internationalisation’ of media stories move now underway, the booklet will exhibit (1) the a number of dimensions of viewers engagement; (2) the transformation of the inspiration of uchi (Japanese social teams) in a media-rich surroundings; and (3) the function of media and ICT within the strategy of self-creation. The examine considers the way forward for a jap society stuck within the currents of globalization and modern debates of universalism and cultural specificity, whereas even as providing a view of globalization from a eastern perspective.
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