All-Out for Victory! by John Bush Jones

By John Bush Jones

Following the assault on Pearl Harbor and the access of the USA into global battle II, many advertisement advertisers and their Madison road advert corporations immediately switched from promoting services and products to promoting the house entrance on how you can help the struggle. advertisements through significant brands showcased how their factories had became to conflict creation, demonstrating their participation within the conflict and aiding humans comprehend, for example, that they could not purchase a brand new washer as the corporation used to be making munitions. different advertisements helped civilians deal with wartime rationing and shortages by way of supplying recommendation on how you can make leftovers tasty, make footwear final, and preserve a automobile in reliable operating order. advertisements additionally inspired Victory Gardens, scrap gathering, giving blood, and (most vital) deciding to buy conflict Bonds.
In this ebook, Jones examines hundreds and hundreds of advertisements from ten large-circulation information and general-interest magazines of the interval. He discusses motivational conflict advertisements, advertisements approximately business and agricultural help of the warfare, advertisements directed at uplifting the morale of civilians and GIs, and advertisements selling domestic entrance potency, conservation, and volunteerism. Jones additionally comprises advertisements praising ladies in struggle paintings and the militia and advertisements geared toward recruiting extra girls. Taken jointly, conflict advertisements in nationwide magazines did their half to create the best domestic entrance attainable so one can aid the battle effort.

--This textual content refers back to the Hardcover edition.

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